My name is Brent Sims. My favorite phrase is “Sometimes we miss the basic simplicities of things”. Why, well, because sometimes we miss the basic simplicities of things…

Play MP3 (Podcast)

A web page, at its most basic level, is just a text file that contains instructions which tell the viewer’s web browsers how the text, the images and whatever else is used to make up the web page should be displayed.

A web browser, for example, knows that the HTML paragraph a marks the beginning of a paragraph. A web browser also knows that the HTML end paragraph tag marks the end of a paragraph.

While a search engine may or may not put any stock in any or all of the tags that tell a web browser how the web page should be displayed, the very nature of indexing a web page requests a search engines to deal with both the contents of the file (that is text, the images, and whatever else is used to make up the web page) as well as the instructions regarding how the contents should be displayed.

The mechanics of how this is done are actually quite simple. The client, that is the search engine or the web browser, sends a get request: “GET this file name” and the server sends that file to the client. The client then receives that file, beginning to end, and it then does whatever it has been programmed to do with the file it received.

This process, in fact, is quite similar to that of picking up the phone and placing an order for something to be delivered. You, the client, would place your GET request by making the phone call. The company you call, the server, would locate or create whatever it was that you ordered, and then they’d ship it to you. If everything works as planned in a short time the item you ordered will be delivered and you’ll then be able to do with it as you please.

You would, of course, expect the item to be properly packaged and you’d most certainly expect to receive a reasonable facsimile of whatever it was that ordered.

As I have stated before and will most certainly state again, if you give the search engines what they want the search engines will give you what you want.

The search engines may or may not pay any attention to some or all of the instructions contained in a web page that tell web browsers how to display the content of that web page. The nature of indexing a web page, however, is such that the search engine doing the indexing must deal with both the instructions and the content of the web page being indexed.

It stands to reason that making the task of dealing with the instructions and the content that make up a web page as easy as possible for both search engines and browsers is not going to produce results worse than making the task as difficult as possible would.

And this is another very important aspect of the Kabbalah of Search Engine positioning.

Optimize your HTML.

The easiest way I know to get started is to point your browser at http://validator.w3.org – click on the HTML Validator menu link, run a page of your web site through the validator and then start fixing what’s broke.

Please note that I’m suggesting that you optimize your HTML. While it won’t hurt to make your HTML validate, the primary goal of this exercise is to remove errors from the pages in your web site that will or which might negatively affect the page’s results on the search engines, and to implement strategies and code that might improve the page’s results on the search engines.

In a nutshell, a search engine may or may not concern itself with whether or not a page conforms to the HTML whatever standard. Errors in the instructions (the HTML code) on the page, however, May very well and often do affect the results presented during an applicable user initiated search.

The HTML Validator at w3.org also has a nifty feature which presents tips and suggestions for improving the functionality of a web page that was ran through the Validator. While many of these tips only apply to the viewer’s experience, one must not – can not ignore the big picture.

What is the big picture?

The popularity of your web site enters into the search engine positioning equation in a very big way these days. Fast loading, smooth running pages that display properly for all viewers will certainly not make your web site any less popular, will they?

Thank you for listening. And may the force be with you.

Independent agents are urged to take advantage of these territories, by buying the list now, to avoid monopolization or major territory purchases of our list by major carriers or large Managing General Agencies for their (less payout in commissions) captive agents.

This list will not be duplicated in the same territories, and 98% of the information is on the leads, including approximate account balance, phone number, addresses, names, age, and income range is accurate. Plus, most important, the actual handwritten notes (tidbits) written on the actual Call Sheets, this will prove to be the reason you’re successful! We have been calling the leads for 4 years now, ever since the stock market bubble cancelled out the desire for Variable Annuity Holders, and you will receive the original List we have been calling from. In most cases these list and information on them have been developed through calling in the last 4 years!

We suggest that you just continue what we’ve been doing for the last 4 years, by calling the Variable Annuity Holder List yourself, with our “proven script”, and you will achieve a very high call per call closing ratio. You won’t be kicking up any dust with Federal Do Not Call List because you only have to call 5 people off the list to get an appointment, merely by saying that the might be eligible for a possible bonus or higher rate on their Annuity and quickly closing the appointment, and most of the names have been prescreened and cross reference on the list anyway.

Here’s the best part, these are mostly Annuity Holders that have been prequalified to purchase investments from Insurance companies in the past, obviously, most sales from Annuities these days come from Variable Annuity Holders that have risked their retirement nest-egg unnecessarily to unstable market conditions. The invention of the Indexed Annuity Concept has created an opening for hundreds of millions in dollars of possible sales, because people (mostly senior’s with the assets), want to benefit from the raise in the stock market, and also guaranteeing their principle.

Hundreds of agents have used our appointment setting service, and still do, and they average almost 400k per month in premium, with diamonds in the rough found all the time, the 1 million plus cases rank in the double digits of all sales.

Get your list now, this could be your last chance to roll over a million a month in premium, we have found, it can only be done with our leads. Please fill out the questionnaire to see if we are willing to sell you our leads in your area, and the availability of the list.

Hotels
AmeriSuites Hotel, 701 South Hurstbourne Lane
*Best Inn & Suites, 3315 Bardstown Road
*Best Inn Louisville, 4125 Preston Hwy
*Best Western Ashton Inn Suites, 653 Phillips Lane
*Best Western Airport, 1921 Bishop Lane
Best Western Brownsboro Road, 4805 Brownsboro Road
Best Western Louisville, 1301 Kentucky Mills Drive
Best Western Luxbury Inn, 1005 New Moody Lane, La Grange, KY
Breckinridge Inn, 2800 Breckinridge Lane
*Brown Hotel, 335 W. Broadway
Candlewood Suites, 11762 Commonwealth Drive
Clarion Hotel and Conference Center, 9700 Bluegrass Parkway
Club Hotel by DoubleTree Downtown, 101 East Jefferson Street
Comfort Inn Airport, 571 Phillips Lane
Comfort Suites, 1850 Resource Way, I.64 at Blankenbaker Road
*Country Inn & Suites, Louisville, KY
*Courtyard by Marriott Downtown, 119 South Second Street
Courtyard by Marriott, 9608 Blairwood Road
Days Inn Central, 1620 Arthur Street
Days Inn Louisville East, 4621 Shelbyville Road
Days Inn Southeast, 1850 Embassy Square
*Doubletree Club, 101 E. Jefferson Street
*Econo Lodge, 6109 Preston Highway
*Executive Inn Hotel, 978 Phillips Lane
Executive Studios & More, 2730 Brownsboro Road
Executive Studios & More, 301 E. Gaulbert Avenue
*Executive West Hotel, 830 Phillips Lane
Extended StayAmerica, 6101 Dutchmans Lane
Fairfield Inn Marriott, 9400 Blairwood Road
*Galt House Hotels, Fourth & River
*Hampton Inn Airport, 800 Phillips Lane
Hampton Inn, 1902 Embassy Square Boulevard
*Hilton Garden Inn, 2735 Crittenden Drive
*Holiday Inn Airport East, 4004 Gardiner Point Drive
*Holiday Inn Airport South, 3317 Fern Valley Road
Holiday Inn Hurstbourne, 1325 Hurstbourne Lane
Holiday Inn Lakeview, 505 Marriott Drive, Clarksville, IN
*Holiday Inn Louisville Downtown, 120 W. Broadway
Holiday Inn Southeast, 3255 Bardstown Road
*Holiday Inn Southwest, 4110 Dixie Highway
*Holiday Inn Express, 3711 Chamberlain Lane
*Hyatt Regency Louisville, 320 West Jefferson Street
Louisville Marriott East, 1903 Embassy Square Boulevard
Main Stay Suites, 1650 Alliant Drive
Microtel Inn, 1221 Kentucky Mills Drive
*Motel 6, 3209 Kemmons Drive
Pinecrest Cottage, 2806 Newburg Road
Ramada Hotel Airport East, 1921 Bishop Lane
*Ramada Inn Louisville, 700 W. Riverside Drive
Red Carpet Inn, 1640 South Hurstbourne Parkway
*Red Roof Inn, 3322 Red Roof Inn Place
*Red Roof Inn, 4704 Preston Highway
Red Roof Inn, 9330 Blairwood Road
Residence Inn, 120 North Hurstbourne Parkway
*Royal Inn, 4444 Dixie Hwy
*Seelbach Hilton Hotel, 500 South Fourth Avenue
*Signature Inn, 6515 Signature Drive
Sleep Inn, 1850 Priority Way
*Sleep Inn, 3330 Preston Highway
Suburban Lodge, 11405 Westport Road
Suburban Lodge, 4540 Taylorsville Road
Suburban Lodge, 7121 Preston Highway
*Super 8 Motel , 4800 Preston Highway
*Super 8 Motel - Downtown, 927 S. 2nd Street
*The Camberley Brown Hotel, 335 W Broadway
*The Inn at Jewish Hospital, 100 East Jefferson Street
The Rivermont Hotel, 1041 Zorn Avenue
*Thrifty Dutchman Motel, 3357 Fern Valley Road
*Travelodge Convention Center, 401 South Second Street
Travelodge, 9340 Blairwood Road
*Villager Lodge, 920 S. 1st Street
Wilson Inn, 9802 Bunsen Way

* Hotels Within 5 Miles Of Churchill Downs

Bed and Breakfasts

Aleksander House Bed & Breakfast, 1213 S. First Street
Central Park Bed and Breakfast , 1353 South Fourth Street
Gallery House Bed & Breakfast, 1386 South Sixth Street
Inn At The Park, 1332 South Fourth Street
Inn at Woodhaven, 401 South Hubbards Lane
Laura’s Log and Stone Inn, 6711 Echo Trail
Old Louisville Inn Bed & Breakfast, 1359 South Third Street
Rocking Horse Manor Bed & Breakfast, 1022 S. Third Street
Samuel Culbertson Mansion Bed & Breakfast, 1432 South Third Street
The Columbine Inn Bed & Breakfast,1707 South Third Street
Towne House Bed & Breakfast, 1460 St. James Court

Inside you will find all the info you need on accomodations, dining, transportation, and attraction of the city of Louisville, Kentucky!
gotoLouisville.com

My name is Brent Sims. I’ll be your guide through this rather unusual series. Make no mistake about it, in this series we are going to look at search engine positioning from an entirely different viewpoint.

Play MP3 (Podcast)

You see, sometimes we miss the basic simplicities of things.

The best search engines, those that every site owner wants their site to do well on, are the best because they provide the most relevant and the most timely results in response to user initiated searches.

I’m going to repeat that axiom again because this is the single most important concept that anyone who wants their site to perform well on the search engines needs to know:

The best search engines, those that every site owner wants their site to do well on, are the best because they provide the most relevant and the most timely results in response to user initiated searches.

Now I called this series The Kabbalah of Search Engine Positioning for a reason. The Hebrew word Kabbalah literally means “reception”. The primary goal of those who actually study Kabbalah (much of what is said or thought to be Kabbalah these days is not) is to gain a deeper understanding of concepts and ideas that are difficult, at best, to understand.

And that, in a nutshell, pretty well sums up the reality of search engine positioning. That is, while there are no hard and fast answers to the question of question of how to obtain the top position on any quality search engine, if know nothing more than a search engine must provide the most relevant and most timely results in response to user initiated searches we can then focus on designing or redesigning a site to provide just that.

We can do that by clearly defining the target market for the site and then focusing the content of the site on the specific needs of that target market.

Yes, it really is that simple. We can take this further, and we will, however beneath all the rigmarole, if you simply give the search engines what they want the search engines will give you what you want.

Thank you for listening.

May the Force be with you…

Larry Buzin

323-934-3478